Use cases

Sync Contacts with your CRM

Integrate Cloud4Wi data with your own system of record. Wherever your customer data lives (CRM, CDP, MDM), you can use Cloud4Wi APIs to keep your customer data in sync.

There are several ways to get the data into your systems:

  1. Manual Export: if you need the data of a specific audience for a one-time activity

  2. Periodic automatic Export on SFTP: if you need periodic export to be consumed by systems able to access SFTP servers

  3. API integration: if you need to perform more sophisticated real-time or batch data synchronizations

API Integration

By using Cloud4Wi REST APIs you can access your customer data programmatically and bring them into your systems.

There are two main ways to achieve this:

  1. Periodic synchronization

  2. Real-time synchronization

If you use the data for batch analysis or occasional campaigns (for example newsletter), you might benefit from a periodic data synchronization, which is simpler to achieve and consumes less resources on both Cloud4Wi and your systems

You can use Cloud4Wi REST APIs to pull the new records in a specific periodic, for example, the previous day, and iterate periodically (for example every day).

If your application is time sensitive and your new the new or updated records in real-time, you can use a combination of webhooks and REST APIs.

You can trigger a webhook whenever a relevant event happens, for example when a customer subscribes for the first time or every time he comes back and logs into the guest WifI service.

Upon receiving this notification, if the data contained in the webhook message is not enough, you can use the record ID to pull additional details using the REST APIs.

Boost your data intelligence

As most businesses nowadays, you probably have many data sources of different nature (website analytics, mobile apps analytics, e-commerce transactions, POS logs, support logs, etc..). Extracting insights from these data sometimes requires to manipulate all of them together in a single tool, such as a Business Intelligence platform.

Cloud4Wi allows you to retrieve all the data collected in your Cloud4wi account so you can analyze them in your own BI.

The REST APIs provide both granular raw and log data (for example the customer profiles and their visits and connections) and aggregated analytics metrics.

Data extraction usually happens periodically in batch, as most of the BI activities are not time-sensitive.

By merging Cloud4Wi data with your own business data, you can:

  • Create a new effective executive dashboard and reports that summarized most important results

  • Merge revenue data and store traffic data to assess conversion per store

  • Merge customer profile data with website e-commerce data to map the most impactful customer journeys across online and offline

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